Cumbria County Council
What they did:
Launched an innovative peer-to-peer reward system, with messages of thanks received by employees from their colleagues.
Why they did it:
To keep the Council’s whole internal community ‘in touch’, with many working in their communities rather than being office or centre based. More importantly, the Council wanted to continuously reassure employees that their hard work was seen and recognised.
How they did it:
The Council created a webpage and online form which enabled staff to write a message to a colleague they felt deserved recognition and it would be emailed to the nominee. The Council circulated the weblink which frontline employees could access on their own personal devices, as well as distributing postcards to all care homes, fire stations and highway depots to encourage frontline staff without regular computer access to send a thank you to their colleagues and return it via a Freepost address.
Those receiving a thank you were encouraged to include it on their email signature and frontline staff received a badge. Moreover, staff were entered into a prize draw for some Cumbrian gifts.
The Council used various internal communication channels to promote the system, such as Yammer, the CEO’s blog, department updates, newsletters and the intranet slider.
The one-month campaign immediately caught on, with over 1200 colleagues sending a message of thanks – equivalent to over 20 per cent of the workforce.